The Hard Truth

Your Hispanic customers are looking for the brand they trust from home. If they don’t see Flanax on your shelf, they aren’t just skipping a purchase — they are leaving your store entirely.

The Stat

Hispanic consumers spend 34% more on over-the-counter (OTC) pain medications annually compared to non-Hispanic shoppers.

The Risk

23% of Hispanic shoppers will actively go to a competitor’s store if their specific preferred brand is unavailable, compared to only 16% of general market consumers.

Why Flanax? The Data-Backed Profit Engine

1. Capture the $2.7 Trillion Hispanic Market

The U.S. Hispanic market now holds $2.7 trillion in buying power. This isn’t a niche — it’s your fastest-growing revenue stream.

Supermarket Advantage

While general consumers are shifting online, 35% of Spanish-speaking Hispanics prefer buying OTC products specifically in supermarkets, significantly higher than the general population (23%).

Basket Builder

These shoppers don’t just buy pain relief. They build their entire grocery basket around the store that stocks their “anchor” brands.

2. Defend Your Margins

Independent pharmacy gross margins have tightened to an average of 21%. To survive, you need high-velocity front-end products to offset lower prescription reimbursements.

Volume Driver

Mexican immigrants and Hispanic consumers show higher usage rates of OTC pain relief for work-related aches and general health management.

Zero-Effort Upsell

Flanax requires no explanation. It is a heritage brand with built-in demand that outsells generic equivalents in high-density Hispanic areas.

Don’t force your customers to shop at the big chains.

Secure Your Inventory Today